A Review of Alexis Dawes’ “Desperate Buyers Only”
The reason why most people fail to make money online by creating info-products is that they do not know the techniques of searching the problems that keep nagging people all the time.
The best way to write the e-books that people will buy is to follow the footsteps of someone who is already making money successfully writing them. It is no use wasting time reinventing the wheel.
There are hordes of ‘gurus’ who just rehash and re-mash the stale information gleaned from the internet and present it in bold red and blue words in their sales letters to entice the tired and unsuspecting people and deprive them of their hard earned money.
I have myself been duped quite a number of times by the tall claims of such gurus. So might have been you too.
The question is:
Who is qualified to guide on how to write information reports that make money fast?
The best person is some one who has the knack of searching problems that afflict people and make them desperate for solutions.
Alexis Dawes is one such person.
Who is Alexis Dawes?
A single mom and an info-product entrepreneur, Alexis Dawes refuses to follow the age old wisdom of writing only on subjects that she is passionate about believing that the money will follow.
Her recommendation for choosing the topics for the info-products has nothing to do with “Doing What You Love”. The topic that you love to write most may have already saturated the market.
Let us face the harsh reality about making money online. Internet searchers may not be interested in what you love.
Alexis Dawes is honest enough to admit that instead of writing about the things she enjoys, she writes “on how to solve very specific, very difficult to solve problems.”
She, therefore, searches out the dreadful problems that people are desperate about and provides solutions through her reports and e-books.
Alexis Dawes, has created an ultimate guide for creating e-books and short reports which focus on finding the markets where buyers are faced with desperate problems and want instant solutions. The cost for the solution is immaterial to them.
These topics alone can help you make money on the internet.
Imagine a person drowning and flailing his hands wildly for help!
Or, hanging precariously down a cliff!
Or, yelling with piercing pain because a thorn is deeply entrenched in his back!
Or, a person who badly needs a house but is hard for cash even for making the down payment!
How grateful would they feel if a help was offered?
Would they ask for the price or like to bargain?
These are the dream situations for info-product creators.
These buyers, according to Alexis, do not bother about the volume of the reports or e-books; they just plain want solutions to their problems irrespective of the size of the reports.
Alexis Dawes’”Desperate Buyers Only” is a blue print for turning on the cash flow for marketers who are thirsty for such problems.
Introductory chapters
The book starts by discussing the problem of choosing the topics that attract buyers like bees to the honey.
Alexis, herself, once faced such a problem. It was about “How to get a bank account if you have been placed in the Chex Systems.”
She researched hard left and right to arrive at the solution. She contacted friends, experts and insiders and finally came up with a truly insider’s report on obtaining a checking account.
The “solution” by its very nature is never long. It is usually short and simple.
Those who have no real solutions for their reports just pad them with pages after pages of irrelevant stuff. This is sure way to disrepute and failure.
Alexis’s report comprised of just 6 pages and took her only one hour to write. It was priced at $24.95, too high indeed, but it has been selling like hot cakes.
To quote her:
“If you have a problem that’s making your stomach churn day and night,causing you to lose sleep, get into arguments with your significant other,
lose/gain weight, or just plain worry endlessly – it’s a serious issue. You want a solution, and you want it quickly.”
That is the type of audience you should search for. That is the type of audience who is willing to pay any amount for your e-book or report once they are convinced that it contains the solutions that they are desperate about.
She is the one whose footsteps we should follow.
Why do most info-product creators fail?
According to her, most info-product creators fail due to 3 main reasons-
They focus on general topics They focus on what are perceived to be ‘hot niches’ They try to follow the hallowed approach of writing on topics that they are passionate about believing that the money will follow automatically.
Alexis asks her readers to forget their passions in choosing the topics. If writing about passions alone could bring in success there was no need to spend so much money and time grappling with keyword research tools to find out the niches or keywords that are searched most.
“Desperate Buyers Only” is for those online marketers who want to make money by creating information reports but are wandering like lost souls in the immense jungle called internet.
It will guide you about choosing the topics that have immense sales potential even though they may be boring and dry.
We do not entirely agree with Alexis Dawes
Though Alexis may have a solid reason in recommending that we should ignore our passions, it cannot be denied that in the long run the most successful marketers are those who write about what they are passionate about. This approach may take long time and patience to succeed.
Unfortunately most people lose their patience and perseverance as they wait for the results. So the ideal course would be to try to combine your passion with the profits. You have to choose the topic that you love most and which is capable of making money as well.
Choosing the right topic is the greatest challenge especially for newbies in the internet marketing.
Here are certain important questions that she answers in her book.
1. How to find desperate buyers?
According to the author there are 13 groups of people who are hard pressed with urgent problems that are driving them crazy for solutions.
These are people who are
Facing legal challenges such as foreclosures, Desperate about how to lose weight, Facing divorce suits and so on.
Alexis goes a great length in describing each type of situation in such a way that you can develop an empathy with the type of audience you want to create your reports for.
2. How to choose websites related to the group you have selected?
These are sites or forums which your chosen audience is browsing through. Alexis provides valuable clues about how she herself finds such sites. She also recommends that you outsource this research explaining how to go about it.
3.How to isolate the root problems in your chosen group?
You have to study the habits, conversations and language of your potential audience in these discussion groups or forums. This step will help you to find out what they are discussing most, what questions they are asking; in short what they are desperate about.
This is the place where the money lies.
4.How to find what pains them most?
Once you have isolated the desperate problems of your audience, you should try to understand the psychology underlying the problems.
Alexis provides a list of 9 acute psychological needs that torment people most.
You have to find out which need you can provide most help about. The need you can help about may be about finding a job, reducing the weight, eliminating the nauseating odor from the house and so on.
Traffic and Marketing
Alexis recommends finding the hottest key words from the WordTracker and buying traffic for them. This, according to her, is the real deal maker.
Teaching by example
She cites a practical example of buying the cheapest traffic by using Google Ad Words to promote her 6-page report on obtaining a checking account.
She spends a ridiculous $20 a month on an average on her Ad Word campaign in Google. Here’s a breakdown of her daily numbers:
Price per click: $.04
Daily: $2.00-$4.00
Click thru ratio (the # of times her ad’s are clicked on compared to the number of times it’s shown): 5%-30%
Number of sales: 1-3 sales a day.
The report sells for $24.95 and she is making an average of $150-to-$250 a day in a market.
This is despite the competition from those sites that freely offer lists of 100+ non ChexSystem banks and also run their ads side by side to her Ad Word listings every, every single day.
Besides this she uses the following methods to get traffic to her sites:
Buying classified ads especially by registering with USFree Ads
Affiliate Marketing
She relies heavily on affiliate marketing. Her approach to affiliate marketing is different from others. She recommends that only those persons should sell her book who purchase and read it. And this is how it should actually be. You cannot recommend a product without knowing anything about it.
Article Marketing
Though there is noting new in this approach, but here too Alexis tells that mere broadcasting articles does not make much difference in sales. You have to choose the right keywords that relate to the buyers’ desperation.
Warrior Forum
In another classic example of creating sales, Alexis tells how she used Warrior Forum special offer and made $2,600 in just two weeks.
It is quite well known that Warrior Forum is a website community of online marketers. It consists of thousands of internet marketers of all levels of abilities.
It provides a section where the members can offer their products for sale as a special offer. Since the membership of the forum runs into thousands, you can easily make sales worth thousands of dollars in a matter of few days.
How to create content for your reports?
This can pose a real challenge for most of the online marketers. Alexis provides a simple formula about creating the content. It is meant for those people do not like to write. She suggests that you market only short reports and get them researched and written by others.
Copywriting
This is one of the best and most delightful highlights of the book “Desperate Buyers Only”.
Even if you are an already established online marketer, you need to buy the book only to learn Alexis’ art of copy writing.
Alexis provides an amazing description of how to write a killer sales page practically for any product. She herself admits that she is not an accomplished copy writer.
She does not present any in-depth analysis of buyers’ psychology. Still she presents a truly fantastic and simple list of the elements that constitute a successful sales letter.
You must copy the check list and place it on your desk top to refer to it every time you have to write a sales copy. You only need to fill in the blanks provided in the check list and that’s all.
The chapter on writing sales copy details certain important recommendations. Some of these are:
You should demonstrate to your audience how you empathize with them and understand their needs better than your competition. Prove that your competition, both free and paid, simply sucks and aims at making money from them Prove in what way your information provides them more value for their money by explaining how you have researched, formatted and presenting it. Prove that your information is the latest available in the market and responds to the needs of the audience Prove how your information can show the results RIGHT NOW.
These are the basic guiding principles of writing any sales letter.
She illustrates the points from the examples of her own sales page. You can take her sales page and use it as a template-just copy what she has written and only make changes in context of what you are selling and who you are selling.
Be honest enough to point out flaws in your product
She also emphasizes on the need to point out flaws if any in your product.
She explains how you should write an FAQ page and use it for better conversion; how to justify the price of your product and what to write in the order box, in your P.S and a lot more.
It is simply amazing how a person who is not a copywriting expert can create a killing sales page as hers. Her sales page format can save you hundreds of dollars that you may have to spend on getting your sales page written by an expert.
Her interesting tip about buyers
The Buyer is not always as shrewd as you think.The web is attracting thousands of new searchers every day. These newbies are usually not search savvy.
If you offer quality content in your reports that truly helps people and use appropriate marketing techniques, you can make good profits even if the same kind of information is abundantly available on the Internet.
What should you NOT expect to find in her book?
Her book does not mention techniques on how to rank high for obscure keywords. “Desperate Buyers Only” is not an SEO guide for beginners.
There is no mumbo-jumbo about search engine optimization methods. This is not her expertise.
There is no talk about AdWords advertising.
Her technique of making money has nothing to do with getting a top 10 position for an AdWords advertisement or any other Pay Per Click search engine.
Alexis does not explain ‘black hat’ techniques that are going to get you banned by the search engines.
She does not recommend you to submit your site to 50 million different directories.
She does not teach anything about getting link partners or using cheap publicity tactics.
There is no talk about eBay, newsletters, blogs, RSS, or any other derivatives.
How much money is Alexis Dawes making?
Alexis has written several information products for desperate buyers and has been making huge money on daily basis.
“I’m talking Christmas, holidays, everyday. The money doesn’t stop. As long as the problem exists, I make money,” she says in her e-book Desperate Buyers Only.
In a recent interview Alexis revealed that she has been earning anywhere from $200-$7K+ a day for the past more than five years.
And mind she is only in her 30s, by no means old enough to be labeled as a guru.
Why should you buy the “Desperate Buyers Only”?
“Desperate Buyers Only” is a great product and you cannot find any major draw back with it. It can be very useful for those who have spent tons of money on Adword campaigns and written numerous reports without any success.
The book changes your outlook by being practical about creating money. It reveals mind-blowing secrets of searching deeply to find the right niches and how to make tons of money on writing short reports.
“Desperate Buyers Only” is a unique book for any info-product creator who has been struggling to make money and has not been able to find profitable topics to write about.
It is a great guide that provides almost all the answers to the questions of those who want to earn their living from online marketing.
It is a plain ticket for a surefire cash flow. You will never be at a loss to know about how to find products for desperate buyers after reading the book.
So, put your preconceived notions away and be prepared to learn a technique that nearly guarantees you’ll always have a productive, cash producing business
As an added bonus, you can avail free 30-minute consultation with Alexis, which can be much more rewarding than the pile of useless books that most authors offer to bribe the readers.
I have read this book a number of times. The more you dig it, the more new ideas you will discover. You will feel grateful for such valuable goldmine of information.
Above all you have a 60 day money back guarantee as well.
To turn on your cash flow, please read Desperate Buyers Only
I am an affiliate marketet and I do not recommend any product without having a thorough knowledge about it
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August 24, 2010 5:24 am | 
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